Find out what's holding your ads and brand back
A full audit of your Facebook, Instagram and Google Ads, social media, Google Business Profile, website and branding, with a clear plan for what to fix first.
Six areas, one clear picture
Visual identity
- Logo use and variations
- Colours and fonts
- Consistency across channels
Social profiles
- Bios, highlights and links
- Posting rhythm
- Engagement and replies
Content quality
- Photo and video quality
- Captions and calls to action
- What your best posts have in common
Meta and Google Ads
- Campaign structure and tracking
- Targeting and budgets
- Creative and copy
Google Business Profile
- Photos and details
- Reviews and replies
- Posts and services
Website
- First impression
- Mobile experience
- How easy it is to enquire
See where you stand at a glance
Each audit comes with a scorecard like this one, plus the reasons behind every score. The numbers here are an example.
- Logo, colours, fonts and visual consistency
- Facebook, Instagram and Google Business Profile
- Photo and video quality across your content
- Meta and Google Ads setup, targeting and creative
- Website first impression and enquiry path
Overall score, with a written summary of strengths and gaps.
Clear answers, not just a score
Scorecard
A score for each of the six areas, so you can see at a glance where you stand.
Written report
What is working, what is not, and why, in plain language.
Action plan
A prioritised list of fixes, starting with the ones that make the biggest difference.
Walkthrough call
A call to go through the findings together and answer your questions.
Brand audit FAQ
Who is a brand audit for?
Any business that feels its online presence could be working harder, from new businesses to established brands with several pages and ad accounts.
Do I need to give you access to my accounts?
Most of the audit uses what customers can already see. For ads, view-only access gives a much fuller picture, and I'll explain exactly what I need before we start.
How long does it take?
It depends on how many channels you have. I'll confirm the timing when we first talk.
What does it cost?
Every brand is different, so I quote after a short call once I know what we're reviewing.
Can you audit just my Facebook or Google Ads?
Yes. If ads are your main concern, I can focus the audit on your Meta and Google Ads accounts, tracking and creative.
Can you fix what the audit finds?
Yes. You can follow the action plan yourself, or I can design, shoot, post and run ads for you.
Ready for your audit?
Send me your website or Instagram and a little about your business, and I'll take it from there.